HAP: the original website.
HAP needed a professional web presence that clearly communicated its focus on recycled Honda and Acura parts while supporting the different reasons customers arrive.
A visitor may be looking for a particular part, trying to understand inventory and capabilities, or deciding whether the business is credible enough to contact. The site structure needed to answer those questions without forcing everyone through the same path.
Strong hierarchy before extra decoration.
The experience uses direct language, clear action paths, and responsive layouts to keep HAP’s specialization and customer options visible. Technical launch work supports the public-facing design so forms, analytics, search visibility, and the domain operate as one system.
Immediate positioning
Honda and Acura specialization is established early so relevant customers can quickly recognize the fit.
Practical pathways
Information and inquiry routes are structured around how parts customers actually approach the business.
Mobile readiness
Navigation, content, and forms adapt for customers searching or contacting from a phone.
Launch foundation
Deployment, domain, HTTPS, analytics, Search Console, and legal pages support a complete launch.
Specialized GM: adapting the HAP foundation.
After the HAP project, Ruben expanded our contract to include Specialized GM and Rancho Cordova Auto Dismantlers. Specialized GM reuses the website foundation I originally built for HAP.
The goal was to reduce the cost of the second build by adapting an existing platform. I carried over the core layout and customer pathways, then tailored the branding, content, vehicle focus, and contact information to Specialized GM.
Distinct vehicle focus
HAP focuses on Honda and Acura. Specialized GM’s content centers on Chevrolet, GMC, Cadillac, and Buick parts.
Business-specific content
Specialized GM has its own branding, location, contact details, and parts information within the shared structure.
Parts-inquiry paths
Both sites direct customers toward a parts request or a conversation with the relevant business. The paths reflect each site’s vehicle specialization.
A separate live website
The adaptation runs on Specialized GM’s own domain, giving customers a direct route to that business.
The original HAP build and the GM adaptation.
For HAP, my work covered the website and its launch setup. For Specialized GM, I adapted that foundation into a separate branded website.
- Website development
- Mobile experience
- Forms and deployment
- Domain and HTTPS setup
- On-page SEO
- Google Search Console
- Google Analytics 4
- Privacy Policy and Terms of Use
A project that grew across related businesses.
HAP and Specialized GM each have a website that explains their specialization and guides customers toward an inquiry. The shared foundation made it possible to adapt the original work to a second brand.
Ruben also owns Rancho Cordova Auto Dismantlers under the HAP business group. That website serves a different purpose: helping parts buyers navigate a directory of dismantlers. Its design and directory work are covered in a separate case study.
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